Credit: Editor
Agency: McCann New York
Client: State Street Global Advisors
Agency: McCann New York
Client: State Street Global Advisors
"Do you want to work an early morning? They're dropping a bronze statue of a little girl in front of the Bull." Of course I said "yes." Launch day found me in a Penthouse hotel room with an incredible view of the Hudson bay and an edit station connected to the hotel TV. The couches were filled with c-suite clients and agency executives. I had minutes with them to put the finishing touches on the press reel that would feature on every news outlet in the country. I spent then next few months editing the case studies that would win 18 Cannes Lions as well as scores of other awards.
Case Study
Press launch Video